Washington, DC 20002 • Email: raeishaw@gmail.com

 

Performance-driven and accomplished professional, offering a broad range of accomplishments and expertise in marketing and business development, strategic planning, and project management. Recognized for leading profit-generating operations and providing expert-level support within the public, non-profit, and private sectors. Influences business development and maximizes exposure of organizations. Leverages expertise to achieve timeliness, reduce costs, foster communication, and implement strategies. Directs complex programs and projects.

 

• Microsoft Project/Office Proficient                  • Abode Creative Suite Proficient                   •Project Management Certification

• Enrolled in graduate college courses              • Leadership and Team Collaboration            • Strategic Business Planning/Analysis

• Government/Community Relations                  • Public Speaking and Outreach Expert        • Brand Development and Awareness

• Projects and Events  Management                    • Fundraising/Events Marketing                     • Social Media Management/Control

 

PROFESSIONAL EXPERIENCE

Communications and Events Coordinator                                                                                                          2015- Current

Metropolitan Regional Arts Council                                                                                                                      St. Paul, MN

-Manage communications strategies, including planning; coordinating, and implementing various activities in marketing; communications; and public relations

-Create effective communications programs that successfully translate organizational mission, objectives and key messages from concept to reality

-Develop and manage distribution and maintenance of all marketing activities including but not limited to newsletters; brochures; videos, and MRAC’s website

 

Office Manager                                                                                                                                                            2014- 2015

Hamon Deltak                                                                                                                                                         Plymouth, MN

-Provided support for the Executive Officers (COO & President), and Human Resources Department. Responsible for scheduling internal conferences and meetings, documental control, payroll support, managing international and national travel arrangements, and processing expense reports

-Responsible for preparing and presenting various internal and external communications materials. Administering support to the Business Development Department developing marketing materials & press releases for tradeshows, business meetings, and conferences, and managing vendor pre-qualification processing for vendors

-Managed Vendors; oversee all contracts and vendor relations on behalf of the company

 

Program Manager/Project Specialist- Consultant                                                                                     2013 to July 2014 TCG Consulting, Inc                                                                                                                                            Washington, DC

-Directed community outreach and communication projects; develop and implement key project plans, measurables, and objectives and oversee deliverables, timelines, scope, and budgets

-Provided leadership and oversight on project delivery and implementation; delivered engaging, well-organized, and informative presentations; produce comprehensive marketing materials; develop and manage project plans, and provide updates

-Prepared planning materials; manage communications and workflow, prioritize tasks, collaborate with cross-functional staff to seamlessly execute plans and spearhead strategic marketing campaigns

 

Project Manager – 2014 Economic Development Summit - Consultant                                                          2014 to 2014

Minnesota Government- Council on Black Minnesotans                                                                             Washington, DC

-Managed cross-Marketing initiatives; organizing the event, securing the event location, and working with community leaders to onboard plenary speakers and session facilitators; and overseeing project strategies and implementations.

-Instrumental in keeping the project on budget; effectively providing regularly status reports and updates to the economic development committee on event planning progress.

-Maximized vendor/partner partnerships to enable efficient use of resources for the Summit, managing conflict resolution, and prioritizing workload to execute the project efficiently and effectively coordinator 

 

Director of Marketing & Communications - Consultant                                                                                                   2013

DC Promise Neighborhood Initiative                                                                                                               Washington, DC

-Developed, implemented, and evaluated DCNPNI’s annual communications plan across networks in collaboration with the DCPNI Executive team and constituents. Developed and refined DCPNI’S "Five Promise For Two Generations" messages to ensure organizational consistency

-Managed a team of five communications professionals and marketing consultants

-Managed and formulated publicity campaigns that maximized exposure for the organization; securing media placement/coverage within nine local/national media outlets. Leveraged relationships with media to improve public visibility, event participation, and annual donations

 

Washington District Of Columbia Government                                                                      2011 to 201  Washington, DC

 

Marketing/Public Relations Specialist                                                                                                      

Department of Employment Service, DC                                                                                                    

-Developed innovative branding and engagement plans to improve organizational visibility; ethically represented the organization at community meetings, conferences, and events

-Identified, assessed and managed risks and interdependencies within department project outcomes/initiatives and formulated solutions and contingency plans

-Developed and managed digital marketing campaigns that included display, social media, and email; Mange day-to-day planning & execution across social platforms (such as Facebook, IG, Tumblr, and Twitter)

 

Community Relations/Public Affairs Specialist                                                                                             

Executive Office of Mayor Vincent C. Gray – Neighborhood Engagement                                      

-Implemented community outreach and advocacy plans on behalf of Mayor Gray, Washington, DC. Served as a direct liaison between the Executive Office of the Mayor and the community; Attending political and community events and meeting on behalf of the Mayor’s Executive Office

-Established productive relationships with government officials, businesses, and external agencies; promoted messages, platforms, and community visions. Chosen to represent the Executive Office in various activities including key meetings and conferences

-Collaborated with government agencies and officials to pinpoint community requirements or service gaps; spearheaded new campaigns and strategies to improve service delivery throughout the District

 

Director of Marketing & Community Outreach                                                                                           2009 to 2011

The ARC of Greater Washington, DC                                                                                                               Washington, DC

-Developed marketing and branding initiatives using technology (website, mobile apps, blog, Twitter, Facebook, etc.) to improve communications with customers and partners; Developed cross-functional marketing materials, advertising organization services

-Influenced and led the development of the first marketing plan within the organization; generating over $1,500,000 in revenues and streamlined the daily processes resulting in a reduction in expenses

-Coordinated and implemented strategies of community outreach through face-to-face informational meetings, presentations, community and provider education sessions and social services outreach to existing and potential clients.

 

Senior Account Executive - Owner                                                                                                                        2004 to 2009

Doll Face Media                                                                                                                                                 Atlanta, Georgia

-Built and maintained professional relationships with the media, garnering coverage to maximize exposure for clients

-Developed and implemented highly measurable social media programs; spearheaded campaigns and facilitated client development. Oversaw solicitation protocols and created practical proposals

-Successfully retained major clients and accounts including Drumma Boy, Ray Allen, Damien Wilkins, and various other celebrities and athletes; led the firm to achieving profitable growth year-over-year